Tremor | Newsroom

Measuring the Effectiveness of WOM on Your Bottom Line

Length: 1 Hour | February 17, 2010 2:00PM EST

How should word of mouth (WOM) be measured? When your marketing dollars are spent cultivating conversations among friends and family, can you really expect to see statistically significant, measurable results that show up on your bottom line? In this free webinar you’ll learn how TREMOR™ is using matched market analysis and representative population surveys to deliver statistically significant, measurable business results for WOM campaigns for some of the biggest names in consumer marketing.

Archived Webinars

Understanding the Science of Consumer Advocacy

Event Date: December 09, 2009 at 2:00 PM EST

Why do people share ideas? Why do consumers make the emotional and personal connections to your brand? Why do they recommend products to their friends? Who is starting the conversation? The phenomenon of consumer advocacy is based on proven principles in the social sciences. And it can have a dramatic impact on your brand and your marketing. In this free Webinar, you'll learn "the WHY" that can turn consumers into active advocates of your brand and products.