NEW PROCTER & GAMBLE SURVEY OF MOMS SHOWS TEENS NEED MORE INPUT FROM THEIR PARENTS WHEN IT COMES TO SPENDING

September 08, 2011

Nearly 300,000 Moms in P&G’s Vocalpoint™ Network Anchor Strategic Marketing Campaign for Prepaid Card for Teens Offered by BillMyParents

BillMyParents Partners with Procter & Gamble’s Tremor, Accesses 600,000 Moms

August 16, 2011

Word-of-mouth marketing program rolling out on Tremor’s all-mom network, Vocalpoint

Big Changes for the New Year

January 03, 2011

Tremor is excited to start the New Year with some positive changes. The Tremor team will be moving within P&G to become even more integrated with other P&G capabilities!

The Vocalpoint Wish List

December 13, 2010

We wanted to know what brands Vocalpoint women would love to share with their friends... so we asked! “What one brand do you wish would do a Vocalpoint program in the future?”

Tremor Wins 2010 Interactive Media Award!

December 03, 2010

Tremor and its creative partner Upshot won “Outstanding Achievement” in recognition of their Kashi Heart to Heart campaign on Vocalpoint.com Learn more>>

Tremor = P&G Experience

December 02, 2010

With Tremor, your brand not only gets industry leading Word of Mouth marketing capability, but also the experience and expertise of Procter & Gamble employees. One example is Doug Bonetti a 31-year veteran of Procter & Gamble:

Tremor is going to Las Vegas!

November 16, 2010

On November 17th, 18th, & 19th Tremor will be attending the WOMMA Summit in Las Vegas. Follow our tweets live from the event: @TremorWOM

Tremor Welcomes New CEO

November 02, 2010

Effective November 2, 2010, Steve Knox, CEO of Tremor, will retire after more than 33 years of service with P&G. Steve, who has been with Tremor since its inception in 2000, will be greatly missed. Replacing Steve Knox is Procter & Gamble Marketing Director Chris Laird. See article for more details.

Why Effective Word-of-Mouth Disrupts Schemas

January 25, 2010

There is a lot of talk today about word-of-mouth, social media and all the technologies that surround them. But have you ever wondered why consumers talk? It turns out that understanding why consumers choose to communicate is rooted in the cognitive psychological sciences. Before you nod off, read on, because this just might make you think differently about your marketing.