Three reasons. All of which are directly related to the unique “personal” aspect of the act of advocacy that is central to TREMOR™.

Confidence
There are always risks in taking another’s recommendation. Will I like the movie? Will the recipe impress? Will the product live up to expectations? With TREMOR, the recommendation is coming from someone the consumer knows personally. Someone he or she trusts. Right off the bat the emotional “risk” in following a recommendation is significantly reduced.

A Personal Stake
Nothing engenders loyalty like advocacy. It’s a lesson straight from cognitive psychology. It means that, with the simple act of recommending a product, a mom now has a personal “stake” in its success and is far more likely to remain a loyal user—and a continued advocate.

Increased Perceived Value
Consumer advocacy increases consumer value perception. It’s a simple equation. As a person begins to advocate on behalf of a product, he or she becomes more appreciative of the product. This strengthening value perception translates into increased trial and loyalty.

Learn more about how TREMOR creates effective advocacy >>