Tremor | Driving Business With Consumer Advocacy - First, Let's Define Consumer Advocacy

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FIRST, LET'S DEFINE CONSUMER ADVOCACY

It’s not alchemy. Consumer advocacy is a real, defined moment when a human being makes an emotional connection to your brand experience. A connection so strong that she’s willing, even eager, to support the brand publicly, to “put herself on the line” with the closest, most trusted people around her.

Reaching that point, both emotionally and publicly, is the essential difference between TREMOR™ and everything else. And why it’s becoming an integral part of the marketing mix.

Learn more about why consumer advocacy drives your business >>

Consumer advocacy is not …
Buzz
It’s not about generating blind, mass impressions with no real meaning or any grasp of the benefit.

Viral
It’s not simply a “tactic,” a funny or shocking performance that screams, “Look at me!” while ignoring any emotional connection to the brand and its benefit.

Discounting
It’s not rote repetition of two-for-one offers, coupons or special in-store discounts. And while those may still be valid tactics for certain goals, they don’t generate consumer advocacy and appreciation of the benefit that continues long after trial ends.