How disrupting equilibrium creates consumer advocacy.
Conventional media tells consumers what they expect to hear: a claim and information to back it up. And because consumers are exposed to literally hundreds of those messages every day, they rarely feel compelled to mention them to anyone.

When exposed to a message that surprises them, a message that disrupts their pre-existing assumptions, TREMOR™ connectors have a tendency to talk to others about what they’ve heard.

TREMOR strives to create messages that consumers don’t expect to hear. Messages that are designed to gain a TREMOR connector’s complete attention and surprise them.

In the process, that message creates a new appreciation for your product and an eagerness to share with friends & family.

In this way, TREMOR strives to create a cycle of consumer advocacy that spreads through multiple generations of conversations, driving trial and loyalty and ultimately delivering measurable business results.

Learn more about TREMOR connectors >>