Cognitive science. Disrupted equilibrium.
The TREMOR™ process recognizes there is both an art and a science to effective message creation. The art is, by its very nature, unexplainable. The science, however, is clearly understood. It’s called cognitive science, and it explains how people consciously and subconsciously perceive, think and react to the world around them. How they develop something called “schemas.” It tells us that that when a message is familiar, people tend not to respond. Or share.

Learn more about how TREMOR disrupts the schemas >>