The remarkable success of consumer-to-consumer advocacy rests on a foundation of trust. Trust in the claims and integrity of the brand, and trust in the product and the people who are advocating on its behalf. Offering incentives or rewards to consumers in exchange for “pitching” products can destroy this trust.

That’s why TREMOR™ does not compensate connectors based on whether or not they share their experiences. Often they will be provided with product free of charge to help them experience, firsthand, the benefits. In the end, however, it is the science of message development and the ability of our connectors to motivate with consumer advocacy that drive the strong business results of TREMOR.

By maintaining the integrity of client brands, TREMOR preserves the hard-won trust these brands have earned in the hearts and minds of consumers.

Learn more about our committment to consumer protection >>