Is panel size important?
The quick answer is a definite yes. And for two reasons that are critically important to marketers.

The first is the reliability of your results. All the data suggests that unless you have critical mass in any given marketplace, you won’t generate statistically measurable results. 

That’s why the Vocalpoint panel spans the top 100 major media markets in the United States and maintains a significant number of connectors in each market.
 
The second reason panel size is important is the ability it gives you to target unique messages to particular subsets in the panel and still receive statistically valid results.

Learn more about the TREMOR methodology >>